Posted on January 30th, 2012 at 7:24 PM by admin

When you begin your search for a childcare provider, particularly if you are using an online nanny site, you will quickly find that there are many different terms that are used within the industry, including “nanny,” “babysitter,” “au pair,” and “home childcare provider.” These terms may not always be used correctly by a childcare provider, but it is important to understand the true definitions of each and what they mean for your family.

Babysitter

A childcare provider labeling him or herself as a babysitter tends to be a young person who is available to watch children on occasion, usually in the evening or on weekends. The babysitter may also simply be someone with limited time to offer childcare services and may or may not have a great deal of experience in home childcare. This person may not charge very much for the services offered, but if a family is looking for a nanny to take care of children on a regular basis, this is not the right type of candidate for that situation. However, for the family that would only need a childcare provider for special circumstances, a babysitter may be worth investigating further.

Nanny

A family needing extensive home childcare services will ideally focus on listings for nannies. A nanny is traditionally a childcare provider with two or more years of experience and possibly a college degree related to childcare as well. This person will have references that can easily be checked relating to previous home childcare positions and can offer a great deal of stability to a household. A family with a newborn is likely to be particularly drawn to a nanny, as she may have experience that goes beyond that of the new parents and can be very helpful in the first few months of being home with the baby.

Families can find live-in or live-out nannies, as well as nannies who are available every day of the week or who are available limited days. Many nannies will also be able to handle light chores related to the children, while some nannies will also offer a full complement of housekeeping and cleaning services in addition to home childcare. Nannies encompass the broadest category of childcare provider but the designation is also the one that means the most to a searching family.

Au Pair

An au pair, by definition, is a foreign student who has come to the United States on a specific visa to work as a childcare provider for a specific period of time – usually one year. Hiring an au pair can bring a new culture and new language to a family’s home, making this an appealing home childcare option for many families.

However, it is important to use caution when answering the ad of someone advertising herself as an “au pair” on an online nanny or au pair service. A childcare provider who is advertising her services on a listing site by calling herself an au pair is likely to have completed her accepted time in the United States (and so may have great childcare skills and references) but is now looking to stay in the U.S. beyond her visa, either legally or, possibly, illegally. In addition, this type of au pair may not say up front what her intentions are for staying in the U.S. – she may be looking to settle down in the country permanently, and thus might be an acceptable choice for a family in need of home childcare services – but she may also be looking simply to extend her stay by a few months, which would mean that at the end of the time she would be leaving the family to start the search process over from the beginning.

The bottom line is that if a family wishes to hire an au pair as their childcare provider, it is best for them to go through the licensed au pair agencies that exist and that can handle the paperwork and the legalities of the process, rather than to find an au pair independently listing herself online.

Daycare or Home Childcare Provider

Finally, when searching an online listing site, a family may come across someone listing him or herself as a daycare provider. This means that the person is offering home childcare at his or her residence, rather than at the family’s home. The most important thing to find out in considering this type of childcare provider is if the person is licensed. If he or she is not licensed, the family should walk away. An unlicensed daycare provider may offer the lowest rates, but he or she also brings the highest amount of risk. In addition, even if licensed, a daycare provider must be investigated thoroughly in terms of credibility and trustworthiness, particularly if he or she will be looking after a pre-verbal child. When dealing with this type of potential home childcare provider, not only should references be checked, but the family should also visit the daycare provider’s facility – possibly multiple times – to assess the situation.

Conclusion

When searching for a childcare provider, families must be careful to understand the terms that are used to describe different types of positions. Most families will be looking for a nanny – someone with experience who provides home childcare at the family’s home – but there are other home childcare options available that should be investigated as well. With careful, in-depth research on each childcare provider before making a final decision, a family is sure to find home childcare that fits in perfectly with its needs.

About the Author

Steven Lampert is the president of eNanny Source, an online nanny service [http://www.enannysource.com/nanny/background-checks.aspx] that brings together families and nannies. Lampert previously ran a successful, award-winning nanny agency in a major city for over 10 years, during which time he worked with thousands of families and nanny candidates. Through this experience, he became familiar with the important steps in a nanny search, which he continues to apply to his business today. To learn more, please visit http://www.enannysource.com.

Article Source:
http://EzineArticles.com/?expert=Steven_Lampert

Comments Off
Posted on January 30th, 2012 at 6:13 AM by admin

Over the years as a recruiter and resume coach, I’ve seen the consequences of poorly written resumes. Unfortunately, most people don’t seek professional career help until they experience the frustration of a long and fruitless job search. It’s surprising how many of their problems can be traced to the top five resume mistakes.

#1 No resume focus.

The most effective resumes leave no doubt as to the job seeker’s career objective. A one-size-fits-all resume gives the impression that the job seeker is uncertain of his career goal. An employer once told me that if a candidate is interested in two completely different positions, he must not be very good at either. If you have more than one career objective, you need more than one resume.

#2 Lack of marketing strategy.

Job seekers rarely see their search for what it is-a sales campaign. Think of your resume as marketing material designed to create a powerful first impression and win a multitude of job interviews. A resume coach can help you translate your career history into an effective marketing piece by selling toward the reader’s buying motives: solving problems, saving money, or increasing profits.

#3 No accomplishment statements.

95% of all resumes lack accomplishment statements. These statements allow employers to visualize your contribution to their company. A resume coach can help you move from a job description type resume to a resume with quantifiable statements that motivate employers to call you before their competition does. These statements can dollarize your worth and increase your bargaining power.

#4 Lack of resume keywords.

These days, resumes are screened by both humans and computers. A resume lacking in keywords runs the risk of being read by neither. An average screening of a resume is 15 seconds or less, so more attention is paid to resumes using the same words found in the job description. Candidate-tracking software retrieves resumes by keywords. A keyword-focused resume will put you front and center.

#5 Incorrect resume format.

Basically, there are three resume formats: chronological, functional and hybrid.

Chronological: The chronological is best known and easiest to write, a timeline style resume. This format works well if your objective is to remain in the same industry or occupation.

Functional: The functional resume places transferable skills and accomplishments at the beginning of your resume. However, a poorly crafted functional resume can be confusing, causing the reader to believe the candidate has something to hide.

Hybrid: The hybrid resume combines the best features of other resumes. It showcases skills and accomplishments while maintaining ease of reading. This is the best format for job seekers of all level, but it is also the most difficult to write, requiring thoughtful planning to identify the most critical transferable skills that will attract potential employer attention.

Once your resume is designed to avoid the top five resume mistakes, you will be well on your way to winning interviews and reaching your career objective. How much is you old resume costing you in lost opportunities?

Deborah Walker, Resume Coach, has spent years studying the art of fine resume crafting. Her career-long focus on all phases of the employment process provides a solid base of knowledge for resume advice and coaching. Learn more about resume coaching at http://www.AlphaAdvantage.com

Article Source:
http://EzineArticles.com/?expert=Deborah_Walker

Comments Off
Posted on January 25th, 2012 at 6:32 PM by admin

Picture this. You are stuck at home knee deep in household

chores. Your mind wanders from taking out the trash to hiking

on a scenic trail with heart pumping terrain. You are an avid

hiker and yearn to strap on your hiking gear and hit the trails.

Unfortunately, a hiking trail adventure is not in the cards for

you today, but you can find the next best thing by logging onto

your computer.

The Internet is filled with interesting websites dedicated to

hiking and outdoor sports. Many hiking websites are packed with

information about hiking gear, trails, and hiking vacation.

However, you want more then just basic information. You desire

to connect with other hikers. You are hungry for more

information, experience, and the friendship of other hikers.

Seek no further than hiking discussion boards and forums on the

Internet. You can swap hiking stories with pals from around the

globe. Discussion boards and forums allow you to ask hiking

questions and receive many insightful answers and perspectives.

Most importantly, you will feel a part of the hiking community

even when you are unable to make it out to the trails.

There are a myriad of hiking discussion boards and forums to

participate in. New forums pop up everyday as more and more

people link up to the global community on the Internet. Some

discussion boards and forums are free while others require a

small fee. The key is to take advantage of the personalized

forums and learn from fellow hikers. Often times you will hear

the “true” story regarding hiking gear, trails, and vacations.

For example, you are interested in taking a hiking trip out

West. You’ve scanned through different websites for

information, but you want an insider’s guide to the trip. Read

through discussion boards as many forum members can provide an

unbiased account of their trip as opposed to a hiking

advertisement that depicts the hiking vacation as spectacular.

The “true” story may not always be negative, in fact it may be

better then advertisements claim. You can also garner tips from

the discussion board to make your hiking adventure the best it

can be.

Following are two hiking message boards to get you started.

Mountain Zone.com:

http://forums.mountainzone.com/mz_tools/forum/ This

information intensive website about hiking and other outdoor

sports has a great discussion board. The two main topics of the

discussion board are hiking and gear. If you go into the hiking

forum you will discover topics ranging from snowboarding to

hiking trails. You are allowed to post a message to the boards

once you create a free user name and password.

Trailplace.com:

[http://trailplace.com/portal/forum_display.php?id=6] This is an

Appalachian Trail resource site. Discuss everything you’ll need

when hiking the trail. They also present a forum for hiking in

general. The message boards are used frequently and will supply

you with ample information.

You can still feel connected to the hiking world even when you

are sitting in your living room. Keep yourself current on

hiking news, trails, and gear. The Internet brings hikers from

every region of the world together. Join in the fun and log on

to your computer right now.

Monica Marty is a hiking fan and the webmaster of http://hikingtrailfinder.com/ where you will find a directory and information on Hiking

Article Source:
http://EzineArticles.com/?expert=Monica_Marty

Comments Off
Posted on January 25th, 2012 at 3:26 AM by admin

The Suited Red Poker Table Cloth is a premium quality poker cloth used in many clubs and homes. The Suited Red Poker Table Cloth has excellent features which we will analyze in this review.

The Suited Red Poker Table Cloth is one of the premium quality poker cloth that is available in the market. The cloth has a suited red diamond design stitched on the top, which makes it one of the better looking poker cloths in its category. The design is not the only aspect of this premium quality poker cloth. The quality of the cloth is also high grade with the mix being 70% polyester and 30% olefin.

The texture of the cloth is highly defined and brings out the intricate designs on the cloth very well. This proves the high degree of manufacturing expertise that has gone in designing the cloth. The Suited Red Poker Table Cloth stands apart from other similar kinds of cloths in the same category. The red color of the cloth creates a bright atmosphere to the entire room and if you have a taste for the finer things in life, you can actually change the theme of your poker room to red.

If we take a quick look at the price of the Suited Red Poker Table Cloth, we will see that it is priced by the linear yard. Buying 3 yards of the cloth means a piece of cloth which is 9 feet length and 59 inches wide. The entire roll of the cloth is 50 yards long. Depending upon the size of your poker table you can make the buy. It is priced at $12.99 per linear yard. The price is good for the quality that one gets with this cloth. However, there is also some discount that are available. The 31% discount on the cloth pulls it price down to $8.99. This is definitely a good price for the Suited Red Poker Table Cloth.

The cloth has small red colored diamond designs which is one of the primary attractions of the Suited Red Poker Table Cloth. When placed on the table this poker cloth gives a shining look to the table surface. The water resistant feature of the Suited Red Poker Table Cloth helps to keep the cloth devoid of any stains. In the event that a cup of coffee falls on the table it is possible to simply wipe it off.

If we have to give a rank to this cloth, I would give it 9 out of 10. This is because this premium quality cloth has got all the aspects of quality and design. The price point at which it sells is also at par with other kind of similar cloths sold in this category. If you are planning to buy a poker cloth for your home poker table, you can give this one a try. I am sure that you will not be disappointed. People who have been using this cloth say that if maintained properly, this cloth can go on for quite a few years. Once you order the cloth, it is shipped the next day and you can expect a quick delivery. You can expect a brand new poker table at your home in a couple of weeks.

Brian Garvin and Jeff West offer Free Articles and Drastically Discounted Home Poker Tables and you’ll find Poker Stars Direct is your number one choice to obtain Poker Chips and other Poker Supplies. Use this article but please leave links & bio intact.

Article Source:
http://EzineArticles.com/?expert=Brian_Garvin

Comments Off
Posted on January 20th, 2012 at 7:11 AM by admin

Contemplating taking an existing or new product / service into a

new market? A systematic analysis of 14 critical market segment

attributes should be considered before any additional company

resources are applied to any new market pursuit.

Sometimes it is obvious that entering a new market is a “no

brainer” or it is perceived as the “right thing to do” because

a competitor has taken the plunge or a handful of existing

product or service users, within that market segment, are

asking for your market participation.

Taking on a new market is an integrative decision process,

cutting across a broad number of competitive issues, internal

company functions and various targeted organizational entities.

A decision of this magnitude should not be taken lightly

because of the overall affect it can have on the total direction

of your company and prudent use of limited resources.

The cost of making a wrong decision here can be significant

both in actual capital outlays and the opportunity costs

realized of NOT pursuing another, “better” market alternative.

In Al Ries and Jack Trout’s, “The 22 Immutable Laws of

Marketing”, being FIRST in a new market is everything, first is

best! Sometimes deciding to venture into a new market segment

just because a competitor did only makes the same decision one

of duplicate failure.

Anyone who has ever been involved in sales management knows that

sales personnel have a tendency to sell what they don’t have …

always trying to solve all of every customer’s problems no

matter whether it makes financial sense for the company they

represent or not. Marketing managers also have to learn to

systematically justify entering a new market not because a

handful of existing market participants have asked them to

enter their market.

The first step in evaluating the overall merit of entering a new

market should be to discuss and determine the applicability of

these 14 market segment attributes:

14 Critical Market Segment Attributes

1) The number of products/ services required to effectively

compete:

* Ideally the more “full service” you can be the better your

chances of success

* Customers prefer “one-stop shopping”, if you cannot provide

the complete customer solution package, they have little

reason to switch suppliers

2) Capital required to effectively compete:

* Understand your costs to enter a new market before you assume

your revenues

* Sales projections are typically too high and cost estimates

too low in new business ventures

3) Long term sales potential:

* Accelerating advances in technology reduces long term customer

retention possibilities. In many markets customer needs are

constantly changing.

* Priority should always be give to retention of existing, short

term revenue streams, ultimately the best means to fund

potential long term growth

4) Relative Profitability:

* Is return on investment greater via a new product or pursuing

another market?

* It is always less costly to grow profits from existing

customers in existing markets than to pursue new customers in

new markets

5) Ease of product distribution:

* New markets are often best penetrated with non traditional

distribution/ sales representation

* Does this potential market “fit” with your current

distribution structures?

6) Post sale service requirements:

* Product/ service information demands of new market customers

can require more and new forms of post sale customer service

* Technical support for state-of-the-art product/ service

offerings can be in limited supply and very costly, difficult

to staff

7) Degree of customer loyalty:

* Every market has a varying degree of customer loyalty

depending on number and quality of competitive product/

service offerings

* Do key targeted users within the new market buy on product/

service value or well established relationships with existing

suppliers?

8) Time required to get into the market:

* Product/ service “life cycles” in some industries last only a

couple of months

* Can your company develop, test, certify and fill distribution

channels of a short life cycle product/ service within the

time frame required?

9) Anticipated competitive response:

* New market entrants are greeted with new competitive marketing

tactics upon entry by established suppliers who seek retention

of existing market share

* Will existing pricing levels remain once you have entered the

market?

* How will market pricing degradation eventually affect your

margins and ROI?

10) Number of viable competitors:

* If there are a relatively few number of viable competitors

participating within the targeted market, it may more than

justify your market entry

* Sometimes it is less expensive to acquire an existing,

resource limited, market participant than try to take market

share with a new approach

11) Ability to maintain a technical advantage:

* Can you protect your technology within the time frame required

to cover your new market entry investment?

* Maintaining technical advantages requires quality, technical

talent. If your current technical staff is over burdened or

limited you will not compete

12) Fit with existing company resources:

* Can your company absorb the financial, emotional and physical

changes required to effectively compete in the new market?

* New markets often require new, certainly more, talent and

personnel

13) Fit with established customer perceptions:

* How will your existing customers be affected by your pursuit

of a new market and new customer base?

* It is critical to define and evaluate your existing customer’s

perceptions of all your major strategic moves

14) Financial status of key targeted customers and market share

mix:

* Are key targeted customers financially stable?

* Is there a diverse mix of new market participant market

shares?

The justification of entry into a new market segment involves

effectively identifying viable competitors, relevant target

market attributes, competitor and key customer market shares

while correctly defining your company’s current financial,

technical and human resources.

For marketing and sales management this 14 market attribute

checklist is more intuitive than measurable. However, it is an

excellent means to initially come to a “pass or fail” decision

before any additional resources are applied to any market

expansion effort. If you want to further quantify this analysis

you can numerically weight each market attribute with your own

specific market attribute priorities and give numerical

“grades” to any or all new market entry candidates to calculate

a weighted value for any new market.

Like trying to address any noteworthy marketing challenge,

whatever you can do to quantify and measure your potential

marketing alternatives, the more relevant your analysis, the

better your management decisions will be.

About the Author:

Mark Smock is President of http://www.business-buyer-directory.com, the FIRST international business buyer directory of its kind. Business Buyer Directory provides a non-traditional means for proactive business buyers to locate businesses for sale worldwide that meet their exact registered purchase criteria.

Article Source:
http://EzineArticles.com/?expert=Mark_Smock

Comments Off
Posted on January 20th, 2012 at 4:03 AM by admin

Mario Uribe Escobar, the president of Colombia’s cousin and leader of the Colombia Democratica political party, announced the removal of two Congressional candidates, Rocío Arias and Eleonora Pineda, from his party on 2 February for their outward support of paramilitary organizations. His announcement comes on the tail of a purge of a limited number of political candidates known to be supportive of Colombia’s paramilitary organizations.

These two candidates belong to a long list of politicians that in private will admit to close contact with paramilitary chieftains. Arias and Pineda are considered the most public faces of a wide-reaching and deep-pocketed effort to increase paramilitary political control on the national level through the upcoming congressional elections to be held on Sunday, 12 March.

A much smaller, more organized, and influential group of former paramilitary war lords has emerged. As a group, they began to exercise power within the realms of politics on a municipal and state level years ago. Their efforts were first recorded in the 2002 congressional elections. In these elections, paramilitary-supported candidates won with over 90 per cent of the vote in many cases because there was no opposition candidate on the ticket and voters were scared to abstain.

Through these strong arm tactics, paramilitary organizations have begun to increase the number of politicians they control in the Colombian congress. This time around, they look set to further increase that power. If they succeed, they will work to ban extradition, eradicating their worst fear, while solidifying their positions of power across numerous Colombian departments. It is a reality that severely hinders democracy and sets Colombia and the region on a path to less stability into the foreseeable future.

Paramilitary politics

Colombia’s departments, stretching from Panama to Venezuela along the country’s northern coast, have long been held by paramilitary commanders who act both publicly and behind the scenes to control political candidates on the municipal, gubernatorial, and national levels. Their heavy handed political influence in coastal departments such as Cesar, Guajira, Atlantico, Magdalena, and Cordoba, is most evident, according to German Espejo, an analyst with the Bogota-based Security and Democracy Foundation.

Espejo agrees that the paramilitaries fund and support congressional elections. “In addition to financial support, it is possible that the paramilitaries use their influence to obstruct the campaigns of candidates that do not support them,” Espejo told ISN Security Watch.

Claudia Lopez, Colombian journalist and United Nations Development Program (UNDP) consultant, completed a study published in December 2005 that took a close look at the intersection between paramilitary control in Colombia’s northern departments and the indices of landslide victories of political candidates from those areas. Her conclusions revealed atypical electoral behaviors in the 2002 Congressional elections where areas that had experienced high levels of paramilitary-related massacres, and thus presumed under paramilitary control, had produced unopposed political candidates who were elected with over 90 per cent of votes.

The Colombian daily El Tiempo has reported that in the paramilitary-dominated department of Magdalena, mayoral candidates ran unopposed in 14 of the department’s 30 municipalities. The tendency for candidates to run without opposition, winning with inflated percentages of the vote, has been repeated in numerous Colombian departments. The trend, referred to as “paramilitarization”, has been documented in the Colombian press and noted on the floor of the Colombian congress.

Alvaro Sierra published a column in El Tiempo on 25 September 2004 in which he stated that Colombia was becoming aware of the fact that “a substantial portion of national territory, of the daily lives of millions of people, of politics, of the economy, and local-government budgets, and an unknown amount of power and influence at the level of central-government institutions like the congress, is in paramilitary hands”.

Colombian Senator Carlos Moreno de Caro, vice-chairman of the Senate’s Peace Committee, was highlighted in the Colombian press in March 2005 when he defended the a move to give paramilitaries lenient treatment in the disarmament negotiations, arguing “the thing is, half the country is theirs”.

Adam Isacson, director of programs with the Center for International Policy in Washington, DC, said Senator Moreno de Caro’s statement was an exaggeration but not a wild one.

“Salvatore Mancuso’s statement that the paramilitaries control over 30 per cent of the Colombian Congress was probably inflated,” Isacson said. “But after the upcoming elections, it’s possible to be closer to the truth,” he told ISN Security Watch.

Ineffective pre-election purge

Relatively few candidates will publicly admit to their alliances with the paramilitaries, yet many will admit such ties in private. This has created a “don’t ask, don’t tell” situation that has made it difficult for President Uribe to act on the opposition’s claims. Many fingers are pointed in public but little evidence substantiates claims.

Paramilitary control of politics is a reality that some can stomach and others cannot. In the lead up to the 12 March elections, many opposition candidates publicly demanded that President Uribe do something to purge the lists of political candidates, removing those individuals thought to be in close cooperation with paramilitary leaders.

A great purge of political candidates suspected of paramilitary ties was most likely on US ambassador William Wood’s mind when in December 2005 he publicly stated: “Corrupt electoral practices may occur in the elections of 2006, notably by paramilitaries.” Uribe told him to stop “meddling” in Colombian affairs.

Weeks later, at a meeting in Cordoba on 9 January, Uribe found himself audience to a very heated discussion between two senatorial candidates in the paramilitary-controlled department. Each claimed the other to have made political pacts with paramilitary leader Salvatore Mancuso. Days later, Uribe asked the Colombian attorney general to investigate the senators’ ties to the paramilitaries.

That same week, Gina Parody, a Bogota congresswoman, declined invitations to run as a candidate for one of the two largest pro-Uribe political parties, Partido de la U and Cambio Radical. She explained that her decision not to run with either party was based on the fact that both parties include candidates “with paramilitary links”.

She named Dieb Maloof and Habib Merheg, both running for re-election as candidates of the Partido de la U. Maloof is believed to be an associate of Jorge 40, leader of the Northern Bloc, one of the largest and most powerful paramilitary organizations. Merheg has been suspected of paramilitary ties since 2003. Both were elected to Congress in 2002 as members of the Colombia Viva party, a political organization thought to be close to the paramilitaries.

On 18 January, the tide of accusations and investigations came to a head. Both Partido de la U and Cambio Radical expelled a total of five candidates from their ranks. But these candidates were quickly absorbed by smaller, pro-Uribe political parties, much to the disappointment of opposition candidates who supported the purges. Even after the very public removal of Rocío Arias and Eleonora Pineda, both candidates were absorbed into smaller, pro-Uribe political organizations.

Power over extradition

What has US ambassador Wood – and many others in Colombia – worried is not just pre-election purging and increased paramilitarization. The 2006 Congressional elections may place in power enough pro-paramilitary politicians to make extradition unlawful.

A law that bans extradition represents a de facto victory for Colombia’s paramilitary organizations. The US has made nine extradition requests for paramilitary leaders. All are immune to extradition while under the protection of the disarmament process, but currently have no definitive guarantee that they will not be extradited.

Banning extradition is the focus of every paramilitary leader’s political power play.

If the Colombian government were left without the negotiating leverage of extradition, the matter of ultimate justice for human rights atrocities, drug trafficking, and other criminal acts would be left in the sole jurisdiction of the Colombian justice system, one not known to have much success with Colombian criminals in the past. It is a system that would certainly be manipulated again in the future and one paramilitary leaders are willing to take on.

Paramilitary influence in Colombia’s congress ultimately goes beyond extradition. It places Colombian organized crime one step closer to the ultimate tool to protect itself – control over the legislative process.

With control over the legislative process, legally protected paramilitary leaders will contribute to massacres and escalated conflict with the leftist Revolutionary Armed Forces of Colombia (FARC). Their positions as regional warlords will be solidified.

Increases in drug and gun trafficking are ensured. Exploitation of Colombia’s rural poor in the name of making the landed elite class more wealthy and powerful will grow.

Such a reality concentrates wealth in power in the hands of a few, exploiting the rest. It would consolidate many more years of insecurity for both Colombia and the region. And it promises a future where security – Uribe’s number one goal – in Colombia becomes a mirage. Paramilitary “king makers” will rule from regional outposts contributing to a de facto “Balkanization” of the country and a weakening of state sovereignty and democracy. If the paramilitaries come to control the legislative process in the Colombian Congress, a country ruled by warlords is a reality that may come to pass, and there is little the Colombian government, or any other government, can do to prevent it.

Sam Logan (http://www.samuellogan.com) is an investigative journalist who has covered business, security, energy, politics, economics, organized crime, terrorism, and black markets in Latin America since July 1999. He has reported from Caracas, Santiago, Sao Paulo, and Buenos Aires. He currently reports from Rio de Janeiro.

Article Source:
http://EzineArticles.com/?expert=Samuel_Logan

Comments Off
Posted on January 19th, 2012 at 9:01 PM by admin

Children may feel the same feelings when they grieve as adults, yet their responses can be very different. In addition, every day through the media, images of death, loss, grief and violence are presented to not only adult eyes, but also the vulnerable eyes and hearts of our children. Adults barely have the tools and experience to process what they see intellectually and emotionally. Imagine how the younger and more vulnerable among us deal with this!

In addition, children are deeply affected by natural disasters, such as Hurricane Katrina. Not only do the children who have faced this storm directly need immediate consideration, but also those who are safely in their homes in other parts of the country need to be tended carefully. Because few have maps or experience dealing with the challenges they witness in others’ lives–and because many parents feel ill-equipped to guide their children through traumas such as Katrina, or the death of a loved one–change is scary.

Yet if adults can’t figure out how to handle change, how can our children move through their journeys of loss and change?

Loss and grief force inner and outer changes to take place in all of our lives, yet in a way we can direct. We can learn to use the energy of change not only to bring healing, but to encourage wholeness in a child’s physical, mental, spiritual, and emotional being.

Let’s look at ways parents can help their children deal with death, loss and grief, close to home as well as far away.

Dealing with Common Experiences

All children who encounter grief and change process them differently. But some feelings and experiences are common to almost everyone.

Infants, for example, don’t intellectually understand changes around them, but they sense changes in their life situations physically, emotionally, and spiritually. To assist infants in directing the energy of change, give them reassurance through your touch. Talk about what has happened. Act with a consistency to support the routines they know. Mostly, they need to know they can count on your support, that you’ll keep them safe and take care of their needs.

Supporting Toddlers in Crisis

When dealing with the idea of death, toddlers and young children through age five don’t understand the concept of permanence. They repeatedly ask when a deceased person will return. Children at this age learn through repetition and play, therefore they need you to patiently tell them over and over what has happened.

Many people make the mistake of using phrases such as “gone away,” “resting,” “sleeping,” and “taken to heaven,” which can confuse and scare children. It’s best to be as honest as you can with them. Include them in as much of the process as they care to participate in.

Children go in and out of grieving in a rhythm that follows their inner needs. If you notice them regressing behaviorally, that means they’ll likely benefit from more, rather than less, structure, including dependable routines. In addition, supply them with various play materials such as paper and art supplies, clay or puppets. Help them use these materials to work out their feelings and thoughts.

Supporting Older Children

Children aged six through ten begin to understand the permanence of death, yet they don’t want to acknowledge it. Like younger children, they may also desire to know literal and physical facts about illnesses, dead bodies, and disposal of bodies, though they won’t directly ask. It’s important to be honest and direct when explaining details. Again, find out “where they’re at” in their understanding of the situation. Once you do, give them only as much information as they require.

When in their pre-teens, children are in a transitional place of understanding and expressiveness. Peer pressure has begun to rear its weighty head; an inner battle concerning independence and vulnerability is raging. These children experience many conflicting emotions and their feelings of grief can certainly be confusing. Giving them honesty, support, and “space” to process the changes on their own are essential. Perhaps you can provide a journal, an age-appropriate book, or a support group of peers if they’re open to it.

Dealing with Mature Teens

As teens mature, their ability to grieve with their immediate families usually decreases. They tend to take their feelings and concerns to peers or to a trusted adult such as a pastor, teacher, or uncle. They could display more acting-out or risk-taking behaviors than younger children. As with the other age groups, it’s important to be honest, show your own feelings and vulnerability, and provide lots of love and support.

Guilt, a difficult emotion at any age, can be particularly evident in mature teenagers. Gently probe to see if they’ve attached guilt to the grief they feel. Provide reassurance that all their feelings are normal. Most of all, let them know that they did not cause the loss. Even very young children can have the perception that they somehow caused the event leading to the loss.

Each Child is Unique

This brief summary indicates a few common developmental differences in grieving children of select age groups. However, because each child is unique, understanding death and grieving varies from child to child.

Remember, grief is not an illness; it’s a normal response to loss. And most children move through their grief journeys without significant problems. But when grief becomes complicated by factors such as addictions in the family, traumatic death, history of abuse, multiple losses, and minimal family or community support, then children may require professional help. Also, the grief of a larger community, such as a nation focused on the aftermath of the hurricane, presents additional conflicting emotions. Engage your child in a discussion about what they see on tv, what their peers and teachers have said about the events, and most importantly, what your child thinks and feels. Ask questions without trying to ‘make it better.’

If a grieving child exhibits persistent destructive behaviors, prolonged depression or withdrawal, debilitating somatic complaints, or excessive anger, consult a grief professional. In fact, these guidelines apply to any loss–whether it involves a death, a move, a separation, a divorce, or a serious health challenge.

Be Sure to Talk With Them

Grief is a subject that often gets avoided or handled fearfully and briefly. As a parent, educator, and counselor, I encourage you to talk with your children about their loss or the ones they view in the media. Discuss what changes will result in their lives because of a loved one’s death or events in the world as completely as you can. If you provide structured education, children will learn to handle future loss and crises with confidence rather than fear.

Also, be sensitive to cultural differences in dealing with death and other losses. Remember, there is never “one way” to teach or do anything

Take Care of Your Own Needs

In your role as teacher, counselor, or parent, it can be easy to ignore your own needs. Naturally, you feel genuine concern about the welfare of children faced with a difficult loss, but your own feelings about life-changing events are just as important as theirs. If you don’t allow yourself to process them, you’ll be a less effective role model for your children.

In particular, take time to face your own discomfort about talking to the children about death and grief. If you’re aware of unresolved grief issues from your past, seek a trusted person with whom you can discuss your feelings. Look at this as a great opportunity to do some “inner housekeeping.”

Tools and Tips

Here are some ideas to guide you:

1) Breathing exercises go a long way to reduce the stress of loss and change. Breathe in . . . breathe out . . . aah.

2) Remember, it’s okay to show children that you’re grieving, too. Admit your own confusion, anger, or sadness about the situation; this gives them permission to feel and grieve themselves. When you show children how you take care of yourself during difficult times, they learn life-affirming ways to deal with crisis and change.

3) Have the children tell their stories. They can do this with words, pictures, or dramatization. You’ll find that it’s healing both to tell our stories and witness others’ stories.

4) Have children do sentence completions and then discuss what came up. Examples would be: “I wonder what…” or “I wish I could… ” or “I need you to know that . . . ” or “The hardest thing for me in my life right now is . . . “

5) It’s important for children to remember that they aren’t alone. A lot of help is available. Encourage them to think about all the things and people they consider to be their resources. Then have them make a picture or map of these resources using crayons, pastels, pencils, and markers. This map can contain favorite activities and people, pets, even spiritual helpers. It becomes a valued reminder and symbol of where they can turn when they feel low.

6) Due to circumstances, sometimes children don’t have the opportunity to say goodbye to their pets when they die. It’s hard for anyone to grieve without having a chance to say goodbye. Have your children write a letter to the pet or person who is gone, or ask them to draw their “goodbyes” if they can’t write them.

7) Encourage your children to draw their feelings or make a collage that represents death, loss, or change. They may prefer to write a poem about death, compose music, or make up a feeling dance.

8) When grieving, it’s important to balance the sadness, anger, and fear you feel with thoughts about the good things in your life. The same is true for children. Have them list all the things they feel grateful for.

9) Assure your children that the children directly affected by the hurricane have loving adults helping and watching over them. Let them know that you will do all in your power to keep them safe and that you have a plan in case something unexpected happens. Then make sure you DO have a plan.

10) Sometimes children feel badly about themselves during times of major change and loss. Have them make a collage of what it means “to be human.” Encourage them to depict positive and negative feelings as well as behaviors, which helps them see how a “whole person” looks. Discuss the fact that everyone grows and learns as a result of change.

11) Children, like adults, often fear what’s ahead. It’s easier to acknowledge and work with fear when they can “see” it, instead of putting their efforts into hiding it. Have them sculpt their fears with clay or another medium.

12) Help children understand that they have choices about what they think and say, and how they react and behave. Reinforce the idea that these choices determine what they get throughout their lives.

13) Children and adults feel helpless when faced with situations out of their control. Our natural tendency is to want to help those in dire need. Allow your children to help in some way. This will give them the feeling of being useful, and it helps them to grow their compassion. Ask them if they have any ideas, and if they don’t, you can make suggestions: collecting donations from friends, family, at school or in the neighborhood; making bags with needed items included–they could also write a personal note of support to include in each bag; organizing a fundraiser; collecting donations for the rescue of pets; getting their schoolmates to write poems, letters, drawings, songs, etc with donations; and of course, prayer. Have them visualize love, light, and hope being delivered to victims and their families with their prayers.

Listen Deeply

When you’re with children who are grieving, your primary resource is a good ear. That doesn’t necessarily mean your physical ears; it also includes your emotional, mental, and spiritual ears. Listening deeply helps you be present with them and pick up on their cues. It goes a long way toward healing–for everyone involved.

Beware. If you simply “go at them” with your knowledge about the grief process and impose “grief activities” on them, you risk losing their trust through poor timing. Know that with good tools, your ability to listen both to the children and to your own intuition, you’ll be guided to help them have a positive, even transformational, experience.

Marcia Breitenbach is a licensed psychotherapist, and author of The Winds of Change: A Guided Journey with Healing Music through Grief, Loss & Transformation and its accompanying CD of original healing songs. Visit her at [http://www.griefandlosshelpsongletter.com] and get your free report and free downloadable, inspiring songs.

Article Source:
http://EzineArticles.com/?expert=Marcia_Breitenbach

Comments Off
Posted on January 19th, 2012 at 3:03 PM by admin

So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.

Here are seven tips to help you build and hold an audience for your blog:

Tip #1: Provide quality content.

On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

Tip #2: Blog regularly

If you don’t update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

Tip #3: Mention your blog wherever you can

Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

Michele Schermerhorn

http://www.imarketblog.com

A sassy little marketing blog

Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too.

Tip #4: Participate in the blogosphere

Get involved in other people’s blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too.

Tip #5: Think keywords when you post

Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want.

To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines.

One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories.

Tip #6: Submit your blog to blog directories

In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories.

When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write.

In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker.

Tip #7: Use free and inexpensive blog traffic exchange communities

There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them!

The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did.

The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance!

In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere!

Michele Schermerhorn calls herself a “Corporate Freedom Fighter” dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”.

Article Source:
http://EzineArticles.com/?expert=Michele_Schermerhorn

Comments Off

January 17

Blogging Tutorial
Posted on January 17th, 2012 at 1:14 PM by admin

I. Overview of Topic

How to blog is a question on many people’s minds these days. Blogging has taken the world by storm. Since 2004, when it first made its appearance, this popular medium of having your own little corner of the world to express yourself has turned into a veritable deluge. Today there are more than 120 million blogs that are currently tracked by the Tecnorati blog search engine. No wonder then, that owning and maintaining a blog has become almost a fashion statement, especially in the U.S.

When first embarking on a blogging journey, there are some knotty questions that usually beset one’s mind regarding how to blog. Let’s start with the basics.

What kinds of topics can be the subjects of blogs?

Just about anything. Simply put, a blog is an online personal diary on just about any topic you care to write about, ranging from politics to sports and fitness to religion, health, freelancing, literature, or whatever suits your fancy. But picking a subject you have solid experience in will enable you to write meaningful content that will pull in an audience for your blog. Without an audience you’ll soon tire of your blog and it will join the millions of abandoned blogs lost in cyberspace.

How are blogs categorized in blog search engines?

Blog search engines like Technorati and IceRocket categorize them by subject. The most general categorization, though, is personal vs. business-oriented blogs. Yours will probably fit into the former of these categories.

Are blogs only text or can they have other features as well?

Though basically consisting of text, many blog users make their web pages more attractive by adding pictures, audio and video files.

How can I make my blog easy to navigate and attractive to readers?

A successful blog usually follows a clear simple format with its articles plainly delineated, archives (in a sidebar), and a place at the bottom for visitors to leave comments. Some also include blogrolls, which are just lists of links to other similar blogs. The best bloggers are usually people who are able to connect with their visitors’ emotions, by means of artistic expression in many cases. To learn how to blog with the winners your number one teacher is other blogs – read and study a lot of them before starting your own. A good place to research blogs on your topic is Icerocket.com.

What are some tips for setting up a blog?

- First, remember your blog is a reflection of your personality. Pick a theme or a topic close to your heart or one you know something about. Correction, one you know a lot about.

- Be consistent. If you want your blog to get really popular you need to connect with your visitors on a regular, predictable schedule. Plan on publishing at least twice a week. If that sounds like too much work, once a week is the absolute lowest you can go, say blog gurus.

- Connect/network. Connect with other blog writers by leaving comments on their posts and by providing links to their blogs on your website. This kind of networking will do wonders for your traffic.

- Keep it simple. Don’t clutter up your blog with meaningless details. Select a simple clean appealing design. Use fonts and colors which increase text visibility. Add videos, audios, photographs and music files only if these make your blog more attractive and/or useful.

- Don’t stick your neck out – or not too far anyway. Blogs can get opinionated, which is fine, but don’t put yourself at risk of a heavy-duty defamation suit. It’s fine to express your opinions – so long as you make it clear they’re just that, your opinions — and always be sure that your blog is not defaming somebody, divulging sensitive information, or giving away corporate secrets.

Okay, I get the feel about how to blog. Now where do I go from here?

To get started, you first need to select suitable weblog software. This is necessary in order to create and manage your blog. There’s quite an assortment of blogging software out there. Some offer ease of design and development while other programs offer more elaborate features, for example, allowing you to add discussion forums, message boards etc. Some weblogs can be downloaded and installed directly on your system. Freeware and open source software are available, though these programs are not as feature-rich as some of the paid proprietary software. Here’s a rundown of the most popular blogging software:

WordPress

WordPress is the number one blog publishing software. Why? — because it’s freeware, easy to install, and has a minimal learning curve. Its extensive documentation and step-by-step installation guide make it a cakewalk even for a novice user. Among its most salient features are –

Easy installation – Even a newbie can get WordPress up and going in 5 minutes. Moreover, web pages are generated dynamically by using thousands of built-in templates thereby greatly reducing your time and effort.

User Management – Restricts access to users while you’re making modifications in your weblog. So in effect you have separate access for readers and administrative users.

Saves precious bandwidth through its Gzip feature, which reduces blog transmission size.

Enables you to place RSS feeds into your blogs and also aids in inter-blog communication by providing features like pingback and trackback.

Comes with lots of plugins making it possible for you to incorporate any feature you want. You can also integrate WordPress with Akismet, a popular anti-spam software program used to protect blogs from spammers.

Other useful features include a database of visitors, capability to save previous drafts, blog previews, and easy formatting.

Want to see some popular blogs that use WordPress. Two to start with are: Ilovetypography and Problogger.

OTHER WEBLOG SOFTWARE

Typepad

Created and owned by Six Apart Limited, Typepad is a blog hosting website currently used by many large organizations in the US, such as Sky News, BBC, and MSNBC for hosting their weblogs. Launched in October 2003, Typepad today can boast that it’s the number one paid blogging service worldwide. Available in multiple languages in different parts of the world, users have three different subscription options: $4.50/month for a basic subscription to $14.50/month for the pro edition. Among its features: The software enables you to associate each article in your blog with a URL, and easy uploading and sharing photo albums from multiple authors have made this a vox populi among professional bloggers. So if writing is your passion and you want to make it a profession, you can start by signing up for Typepad.

Movable Type

The first blogging system developed by Six Apart Limited in 2001, Movable Type hosts some of the world’s top blogs, such as Huffington Post and Boing Boing. Developed using Perl, Movable Type supports LDAP protocol for efficient user management and automatic provisioning of blogs. This blogging system is extremely useful if you want to run multiple blogs using a single installation. The system is enriched with all possible features you could possibly think of, such as a customizable template library, ability to create categories and sub categories of articles, efficient user management directory servers and hordes of independent plugins that can be used to support different services, like creating discussion forums. This blogging system is an attractive choice if you have a technical bent.

Text Pattern

Developed by Dean Allen as an open source content management system, this is one of the simplest blogging systems available today. The most useful feature of Text Pattern is textile that helps in converting simple text documents into stylish HTML web pages using built-in style sheets. Text Pattern has a built-in CSS editor that simplifies the task of changing your web site’s designs, fonts, position of the text and the background color. You can also password-protect certain sections of your blogs and keep regular track of visitors and their comments. The date and time stamp of each article is adjustable and you can save drafts of your blogs for future publication. What makes it most attractive is that Text Pattern provides a built-in search engine and the users can also link XML feeds into their blogs. The simplicity of Text Pattern is its USP. For most beginners choosing this service is almost a nobrainer.

Blogger

Developed by Pyra Systems and bought by Google in 2003, Blogger is one of the most popular blogging systems to date. Google subsequently acquired Picasa in 2004 and integrated the latter’s photo sharing feature ‘Hello’ into Blogger. Alexa ranks Blogger as the 9th most visited site worldwide, indicating its enormous popularity. Blogger offers multiple author support allowing the user to create group blogs. Bloggers can even earn revenue from Google AdSense by integrating it into their blogs. Another interesting feature provided by Blogger is a free add-in for Microsoft Word called “Blogger for Word” that helps blog users save their blogs directly in Blogger from their Word document. Bloggers can also customize their blog templates as per personal preferences. For users having a Google email account, it is a pretty simple matter to link to Blogger and then start writing and maybe earning some extra income.

In addition to the above five blogging systems there are a number of up-and-coming lesser-known blog systems which include all the aforementioned features but don’t require any plugins for extending their feature list. Some of the best of these second-line blogging systems are:

Habari

Habari, meaning ‘news’ in Swahili, is one of the most promising new blogging platforms and one of the finalists in the ‘Best New Projects in 2008′ Sourceforge Community Choice Award. Habari allows the user to launch multiple blogs using a single installation, supports multiple writers and has a modular structure for easy extendibility. All these features will make Habari a formidable competitor in blog publishing.

Symphony

Created for ultra-serious bloggers, Symphony has been developed in XML and XSLT. This is a blogging system for web developers and has an MVC architecture which gives the blogger full control over their website. An extremely versatile system, Symphony can be customized to a high level making it popular among bloggers who want to keep a tight grip on all aspects of their website.

Pixie

Positioning itself as a small, simple website maker, Pixie is also a great blogging platform for all of you who are new to the world of blogging. Ease of installation, lots of creative CSS themes, search engine optimized clean URLs for your website, spam protection, a file manager which supports tags for easy sorting of files and a small memory requirement of just 1 MB are some of the features which explain

Pixie’s fast-rising popularity.

That’s it, our ten minutes are up (okay, maybe eleven or twelve). Below are additional resources on How to Blog.

II. FOR ADDITIONAL INFORMATION

Following are additional research resources on “How to Blog.”

Tumblr

Tumblr is a popular micro-blogging site where users create and share small posts of about 140 words or less. What makes these micro-blogs, popularly known as tumblelogs, all the rage is their ease of customization and the freedom they provide for posting everything from photos to quotes, to emails, and even links. Moreover, signing up for Tumblr really does take only about 10 seconds. More and more people are attracted to micro-blogging due to its capability for posting short, incisive and hopefully witty messages about the poster’s latest doings, inventions, discoveries, observations, misadventures, etc. Tumblelogs even make it possible for people to post their art works and music audios and videos for public viewing.

Clubmom

If you are a homemaker who loves sharing recipes, health tips, beauty secrets and child care advice and also love getting similar words of wisdom from others, Clubmom is the place for you. It’s a blogging site/forum where moms can meet and share their experiences while at the same time having a chance at winning exciting gifts. From family anecdotes to home remedies, careers to kids, this is a bonding place for moms of all age groups. Joining Clubmom means connecting with individuals at a personal level and sharing information which benefits all.

Joseph Ryan is editor of Web Search Guides (http://www.websearchguides.com), which provides 10-minute guides on how to conduct online research on a wide variety of topics of current interest.

Article Source:
http://EzineArticles.com/?expert=Joseph_L_Ryan

Comments Off
Posted on January 15th, 2012 at 5:18 AM by admin

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

For more resources about automotive news and especially about automotive reviews please review this website http://www.car-spin.com

Article Source:
http://EzineArticles.com/?expert=Groshan_Fabiola

Comments Off
Posted on January 12th, 2012 at 5:02 AM by admin

The single most important piece of equipment a tennis player will purchase is a tennis racket. With the wide variety of tennis racket brands, models, types, and specifications on the market, selecting a tennis racket can be a daunting task. Prospective tennis racket buyers should consider several important criteria. These criteria are brand, racket weight, racket length, grip size, balance, and head size.

Many tennis racket manufacturers produce multiple racket models with varying specifications. Popular brand name tennis rackets include Avery, Babolat, Dunlop, Fischer, Gamma, Head, Prince, ProKennex, Volkl, Wilson, and Yonex. Each racket manufacturer has its own unique characteristics and nuances that pervade their entire tennis racket line. You can consult your local tennis professional or tennis racket expert for advice on the brand of racket that is most likely to fit your needs. Ultimately, however, testing out different brands of tennis rackets is the best way to find the right match.

Weight is another important consideration when selecting a tennis racket. Most tennis rackets weigh between 8.5 and 12.5 ounces. In general, lighter rackets are easier to swing and players that lack strength (e.g., older players, children) will be able to swing lighter rackets faster, generating more power. The overall effect of tennis racket weight is somewhat ambiguous, however, as heavier rackets, while more difficult to swing, are more stable and transfer more force to the ball upon impact. Thus, when choosing a weight, comfort is the most important consideration. Typically, players that are more skilled prefer the stability and control offered by heavier rackets.

While the length of tennis rackets is fairly standard, many manufacturers have begun to offer longer rackets in recent years. The standard tennis racket length is 27 inches. While the rules of tennis allow rackets to measure up to 32 inches, most tennis rackets measure from 27 to 28 inches. The benefits of increased tennis racket length are increased reach and increased power. Longer tennis rackets can provide more power because the arc the racket travels during the swing is longer (especially on the serve). Players that are more skilled generally prefer the maneuverability of standard length rackets.

Because the grip is the tennis player’s link between the tennis racket and his or her body, grip comfort is of supreme importance. Tennis racket grips typically range from 4 inches to 4 7/8 inches in circumference. Most adult tennis players use grips between 4 1/4 inches and 4 5/8 inches. The easiest way to determine your grip size is to grip a tennis racket and place the index finger of your other hand in the space between your fingers and thumb/palm. If your index finger fits comfortably, the grip size is correct. If your index finger does not fit, the grip size is too small. If there is a large amount of space around your index finger, the grip size is too big. Selecting the proper grip size on your tennis racket is important not only for comfort and for performance, but also for injury prevention. Using a tennis racket with a grip that is too large or too small can lead to arm injuries.

Tennis rackets are also classified by the balance point or how the weight is distributed in relation to the head of the racket. The two balance classifications of tennis rackets are head heavy and head light. Head-heavy rackets provide more power because they place more of the tennis racket’s weight behind the ball on impact. Head-light rackets, on the other hand, provide more control because they are easier to swing and maneuver and absorb more of the ball’s energy on impact.

One final consideration when selecting a tennis racket is head size. Typically, tennis racket heads range in size from 85 to 135 square inches. In general, tennis rackets with larger heads provide more power while tennis rackets with smaller heads provide more control. Players that are more skilled generally prefer the control and maneuverability offered by midsize tennis rackets (85 to 95 square inches) and midplus tennis rackets (95 to 105 square inches). Older adults and those who lack strength and precise strokes may benefit from oversize tennis rackets (110+ square inches). Oversize tennis rackets can lead to sloppy strokes, and are therefore not recommended for junior players.

Tennis racket selection can be a daunting process. However, understanding the specifications discussed in this article, brand, racket weight, racket length, grip size, balance, and head size, will help simplify the tennis racket selection process.

For more information on tennis try visiting http://www.TennisQuestions.com, a website that specializes in providing tennis related tips, advice and resources to include information on the best tennis racket.

Article Source:
http://EzineArticles.com/?expert=Samantha_Kay

Comments Off
Posted on January 3rd, 2012 at 6:30 AM by admin

With more and more companies wanting to integrate their products into the lives of

celebrities, now seems like a good time to take a closer look at Celebrity Product

Placement, describe three common approaches, and outline what steps can be taken

to guarantee results.

The term “Celebrity Product Placement” is used to describe several related

techniques, but its definition applies to each: free products are distributed to

celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for

endorsement, it offers a distinct advantage. It can appear like a product choice

made on individual preference.

Most marketers are unaware of their options in this category (one form features

contracts with celebrities, guaranteeing performance and allowing marketers to

actively leverage celebrity patrons in the media) and therefore many overlook a very

powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their

relative merits by listing their pros and cons. I also hope to quash any

misconception that Celebrity Product Placement has to be a gamble, and show you

how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us

since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into

his first Hummer, an 18th century potter named Josiah Wedgwood began supplying

his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty”

led to a huge amount of publicity for Wedgwood which he took advantage of using

the term “Queen’s Ware” wherever he could.

It wasn’t until the 20th century that marketers keyed-in on America’s “royalty”:

Hollywood. But more often than not they met with disappointing results. Some

companies responded only to occasional requests for products (“gifting”), while

others made half-hearted attempts to distribute them without first devising a means

to guarantee results (“seeding”). In the end, most companies seeded product “to the

wind” and failed to grow anything of value.

Those efforts that did succeed, however, were so successful that independent

specialists emerged to help companies achieve better results. But the services they

offer vary and so do the results.

What’s It All About?

Marketers have long known the power of celebrity to influence consumer-

purchasing decisions. The term “borrowed equity” has been used to describe how a

celebrity endorsement can bestow upon a product special attributes and cache it

might not otherwise have.

The same concept applies to Celebrity Product Placement. But unlike celebrity

endorsements, where a highly compensated personality appears in commercial

advertising, Celebrity Product Placement offers marketers a more subtle and highly

effective means of reaching the public – via the media they consume by choice.

Indeed, Celebrity Product Placement is as much about placing products with

celebrities as it is about getting stories about those relationships into the press.

Regardless of the approach, Celebrity Product Placement strategies have a common

aim: to tie celebrities (thought-leaders, influencers) with consumer products in the

public consciousness.

Three different techniques offer three different levels of control over that placement:

gifting-the-talent (this usually involves supplying products for gift bags at live

events); product seeding (products are distributed more widely in hopes of securing

a promotional benefit and kicking off a trend); and, barter relationships (individual

celebrities agree to participate in custom programs in exchange for valuable

products).

Let’s take a look at each one in greater detail.

GIFTING-THE-TALENT

“Everybody” knows that celebrities own all the coolest stuff, and well before

everybody else. Celebrities travel the world and every minute detail of their daily

lives pervades the media. As style-leaders, they are perhaps our most powerful

influencers. It’s no wonder then that companies are lining up to give them the latest

gifts and gadgets for free.

One method to do this is called “Gifting-The-Talent.” This generally involves

supplying free product for insertion into “goody bags” which are handed out as

‘thank you’ gifts to celebrity presenters and award nominees at the now-countless

awards shows and charity benefits that dot the entertainment landscape.

At last year’s Academy Awards, for example, one of two Best Actress gift-bags

featured Gucci sunglasses, a Sprint PCS phone, Christian Tse 18-carat gold Iris

earrings, and more. The Best Actor bag featured Gucci eyewear, a Maurice Lacroix

Swiss watch and assorted other goodies. According to news reports, the retail value

of one such group of bags at the Oscars exceeded $110,000 each!

But how effective is this practice? If the goal of Celebrity Product Placement is to get

press coverage, can we measure the value of gift-bag placements? What types of

products are suitable and which are not? And what level of control does this strategy

offer marketers both in terms of demographics and reach?

There is no denying the value of being associated with these glitzy events, and by

extension, the celebrities who populate them. On the plus side, they offer a rare

opportunity to get close to the biggest stars in the world. On the minus side, the

marketer has no control in matching up celebrities who hold sway over their

particular demographic. They have to play the cards they are dealt.

Gifting-the-talent at award shows virtually guarantees mentions in the celebrity

press at the time of the event; but without permission to associate the celebrity’s

name and likeness with the product, marketers don’t have the leeway to truly

leverage those relationships in their own press activities.

Gifting-the-talent in this way has other limitations: first-movers snap-up desirable

categories and, of course, not all products are deemed appropriate. You won’t find

an energy drink in these bags.

PRODUCT SEEDING

Product Seeding offers marketers more control over whom to place products with

but, conversely, less control over how (or if) those products get used. And, while

virtually any product – from bottled water to consumer electronics – can be seeded

with celebrities, marketers are playing the odds here. But the payoff can be huge if

the seeding is supported by a creative strategy.

Product Seeding is the oldest form of Celebrity Product Placement. Products are

distributed more widely. They can be aimed at celebrities who are most compelling

to your demographic. And they can be delivered directly to the celebrity without the

filters imposed by events. Of course, working with a specialist who can get your

product directly to celebrities becomes paramount here. Film and television product

placement agencies are NOT set up for this practice.

Taken by itself, Product Seeding is a gamble. If you send enough freebies to

Hollywood but you don’t have a creative strategy, a celebrity might be photographed

using your product or evangelizing it on a talk show. But if one looks at Product

Seeding as one tactic in a larger Celebrity Product Placement effort, it can pay big

dividends – particularly in identifying celebrities who have a true affinity for your

product.

Energy Brands, makers of the Glaceau Vitamin Water line, discovered this in 2004.

As a result of its long-time strategy to “home deliver” the vitamin-enhanced drink

to celebrities (including Sean “Puffy” Combs and Tom Cruise), the company gained a

fan in 50 Cent. Having mentioned his preference for the product in a series of

interviews, the Hip Hop star – who is well known for his fitness-centered lifestyle –

became an obvious choice for brand spokesperson.

Speaking to Ad Age magazine, Energy Brands’ VP of marketing, Rohan Oza, said

“We’ve seen that when 50 Cent incorporates [Vitamin Water] into his daily routine …

the brand gets on the airwaves and we create a lot of trial.” Making vitamin water a

visible part of the rapper’s healthy lifestyle worked so well the company launched a

new “Formula 50″ variety named for the artist.

Such “organic” relationships can grow from Product Seeding. Not only can marketers

benefit from press mentions, but the process can be used to uncover promotional

opportunities and, in some cases, identify the most ideal product endorsers.

Product Seeding remains a gamble but, if executed properly, one well worth taking.

Relatively speaking, it is a very low-cost marketing program. And the return on

investment – though difficult to forecast compared to barter relationships discussed

below – can be big. But what if your goal is limited to getting press mentions? Can a

publicist hedge his or her bets in this category?

One of the great things about Product Seeding is how creative you can get. For

Trident White chewing gum, the company commissioned a Harris poll asking the

public to vote on the best “celebrity smiles.” My company, which specializes in

celebrity product placement, delivered gift baskets of the product to the Top 6

winners, allowing Trident to plug the celebrities in their press materials.

On another occasion, Electrolux – maker of a new high-end, super-quiet vacuum

cleaner – wanted to align their product with celebrities. We identified 6 celebrity

moms who had recently given birth and – touting the fact that these vacuums would

not wake a sleeping baby – made gifts of the product to each. Here again, the

company was able to use celebrities to draw press coverage for its product. And

they were able to reference these celebrities because they were stating facts (a gift

was made to…).

But what if you want tighter integration with celebrities? Suppose you need to

forecast a return on investment in order to get approval for a Celebrity Product

Placement campaign? And what if you want celebrities to provide feedback about

your product and authorize use of their names and likenesses as part of your press

campaign?

BARTER RELATIONSHIPS

Barter is, perhaps, the only way to guarantee performance on the part of the

celebrity. Unlike other forms of gifting, this is a quid pro quo relationship whereby

the celebrity agrees in advance to participate in the marketer’s promotional activities

- in exchange for valuable product.

Celebrity Product Placement campaigns of this type work best for big-ticket items

such as consumer electronics and (the loan of) cars. But with creative approaches,

special product questionnaires and generous “Right of Publicity” agreements,

marketers can use the celebrity’s name, likeness and opinion as part of their public

relations campaigns.

Celebrity Product Placement – via barter agreements – is also among the most

affordable ways to use celebrities. For the price of a few products, and sometimes a

token honorarium, companies can integrate testimonials into their PR materials and

create customized celebrity content for their websites.

They can involve numerous stars in a press campaign for less than the cost of a

single paid celebrity spokesperson. It is one of the most under-exploited tactics

available to marketers today.

A Case Study: Sony Electronics

The Sony CD Mavica – at the time, the only digital camera offering a built-in CD-

Rom – had failed to penetrate the increasingly crowded market for digital imaging

products. This was troubling for Sony because the CD Mavica offered clear

advantages over its competitors; namely, freedom from wires. But that message had

failed to reach the public.

Sony wanted to involve celebrities with their products and for that involvement to

influence the public in a meaningful way. They wanted a high-profile event –

preferably benefiting charity – upon which to launch a yearlong press campaign in

time for the Christmas shopping season. The focus: to promote the simplicity of

CD-based photography.

The budget was limited. But, having learned that the latest Sony products could be

made available to gift the talent, The Hollywood-Madison Group proposed a

Celebrity Product Placement campaign. Each celebrity would be asked to take a

picture of what “Freedom” means to them, and those photos would be auctioned off

for charity.

Such an artistic challenge, coupled with the prospect of receiving free Sony product,

not only served to induce celebrities to participate, but offered us an extraordinary

opportunity: to frame these pictures and mount an exhibition which raised money

for charity. Indeed, the charity component attracted higher-caliber celebrities and

provided the “hook” to draw media attention.

We successfully placed the Sony CD Mavica digital camera with fifteen top stars

including Eric McCormack, Alyssa Milano and Dennis Hopper. The photographs were

then offered for sale on eBay as part of Wired magazine’s annual charity auction,

and put on display at a star-studded event in Los Angeles.

Fifteen top celebrities demonstrated the practical use of Sony’s product and

authorized the use of their names, likenesses and opinions about the product for

press and marketing purposes (for one year). Sony received free advertising for its

product in print and online for three months (worth an estimated $100,000), as well

as 3.6 million webpage impressions (auction as a whole) and national press

coverage including Entertainment Tonight.

You can read more about this project on our website>celebrity_projects>influencer

campaigns.

Conclusion

Celebrity Product Placement offers marketers an exciting way to influence

consumer-purchasing decisions. Properly executed, it can be a low-cost, high-

return proposition. As such, it should be part of every consumer-marketing

program.

Three different approaches offer three different results: gifting-the-talent (narrow

focus); product seeding (broad focus) and, barter relationships (one-on-one focus).

But, as we have seen, a tightly integrated celebrity product placement campaign,

combining elements of each, can improve results and deliver an impressive return

on investment.

Jonathan Holiff is president and CEO of The Hollywood-Madison Group – the leading recruiter of celebrities for endorsements, appearances and press campaigns. Visit the website at http://www.Hollywood-Madison.com

Article Source:
http://EzineArticles.com/?expert=Jonathan_Holiff

Comments Off